When the Press Herald decided to refurbish its weekly entertainment magazine in 2016, the journey led to an unexpected yet fitting revival of its original name, ‘Go.’ This rebranding marks a pivotal moment, signifying both a nod to its legacy and a stride towards future enhancements designed to enrich the reader’s experience. The transformation of ‘Go’ encompasses more than just a nostalgic return to its roots; it introduces a series of innovative features aiming to showcase the vibrant culinary scene, local culture, and entertainment options Maine has to offer.
What’s New in ‘Go’
Among the fresh additions to the magazine is a feature that shines a spotlight on unique menu items or locally made products, starting with the Sonoran hot dog, handpicked by reporter Ray Routhier. This section promises to be a treasure trove for food enthusiasts eager to explore Maine’s culinary delights. Furthermore, ‘Go’ will offer readers a glimpse into the ‘perfect day’ through the eyes of Mainers, with Rustic Overtones frontman Dave Gutter being the first to share his ideal itinerary. This personal touch aims to connect the community, inviting locals to share their experiences and recommendations.
Engaging with the Community
Engagement doesn’t stop with featured stories. ‘Go’ is extending an invitation to its readers to become part of the narrative by sharing their own discoveries and adventures in Maine. This collaborative approach not only enriches the content but fosters a sense of belonging among readers, encouraging them to contribute to a shared repository of Maine’s hidden gems. The magazine’s columnists, including Aimsel Ponti from the music scene, film expert Dennis Perkins, and beer aficionado Ben Lisle, are also contributing their expertise, ensuring a diverse and comprehensive coverage of entertainment options.
Looking Ahead
The revitalization of ‘Go’ is more than a facelift; it’s a commitment to delivering a magazine that resonates with its audience’s evolving interests while staying true to its heritage. The magazine’s editor, expressing excitement over the new direction, invites feedback and ideas from readers, emphasizing the importance of community input in shaping the magazine’s future. As ‘Go’ turns a new page, it stands as a testament to the enduring appeal of local journalism and its ability to adapt and thrive in a changing landscape.
This revival and expansion of ‘Go’ not only pay homage to its storied past but also pave the way for a future where the magazine remains a beloved staple in Maine’s cultural and entertainment discourse. By embracing innovation while honoring its roots, ‘Go’ is set to continue being a go-to source for those looking to explore, enjoy, and celebrate the best of Maine.
